The many benefits of Auto-responders

How often do you gather appointments from attendee’s who don’t show? What if you had a system in place to immediately reach out to those who couldn’t attend your seminar, prompting them to respond for a follow up?

By using LeadJig’s marketing management system, your prospects are guided via auto-responding emails following their sign up, prior the event, as well as after the event. Each of these emails are pre-programmed into your instance of the dashboard, but you also have the ability to completely customize these emails with our built in email editor. As a user in the system you also have the ability to verify when emails were sent to prospects as well as if/when they opened them.

Let’s look at a couple of examples of ways advisors customize the responses to guide their prospects.

Registration Email – This email is sent immediately after registration, done either by the phone or online. Customizing this email to introduce your firm, as well as introduce some of the topics that you will be covering during the event gets your prospect more familiar, and thinking in terms of your event.

Confirm Email – Sent to prospects the day prior to the event, allowing them to confirm their own registration, along with providing map details of where the event is located. Also confirm attendance by phone? Be sure to check your attendee’s status after the email has been sent, you may have attendee’s who have already confirmed!

Thank You Email – The day of your event, our dashboard give’s you the option to update attendee’s as “Attended”. By doing so, and email will be automatically sent the day after the event, thanking them for attending. By personalizing this email to your firm, you can increase brand recognition, recap any questions that may have been asked during the event, as well as add in any online scheduling links. Many users have seen an increase in appointment conversions by simply allowing prospects to schedule time with them via email.

No Show Email – Along with updating attendee status to “attended” alternatively you can mark attendees as “no show”. This will prompt a “sorry we missed you” email to be sent to no show prospects the day after the event. Customizing this email to give prospects some insight to the material that was covered, as well as an opportunity to schedule time with you to hear the same information gives you a second shot at meeting prospects.

Power of Seminar Marketing

In any “people business” it is important to constantly meet new people. New people beget new opportunities, which lead to growing your business and network. There is no quicker and more controllable way to meet people than seminar marketing.

Why event-based marketing?

Hosting events allow you to present to a captive audience of qualified prospects who are there to meet you and learn how you can help them. Using LeadJig’s data match function you can uncover demographic information about your prospects prior to the event date, including age and approximate asset level.

By hosting an event, you and the prospect have a designated date, time and location to meet one another – this is a people business and the faster you meet a prospect face to face, the faster you develop personal relationships and uncover opportunities. Guide your prospects to your event date by customizing automatic email correspondence that is sent from the system. Introduce your firm in the registration email, and confirm the date, time and location of the event the day prior with auto-confirmation emails.

Events allow you to be the expert and demonstrate how you can help your prospects. Whether it’s the topic of Social Security or Estate Planning, brand your LeadJig profile to convey your expertise. Provide insight into your firm on the customizable online RSVP portal, and include relevant follow up material on the topics discussed in auto generated thank you emails the day after the event.

By using LeadJig hosting events throughout the year you can systematically control your business growth and ensure that no opportunities slip through the cracks.